Ev Williams, in an email sent to Medium employees yesterday, talking about the fate of Medium in-house publications:
The bet was that we could develop these brands, and they would develop loyal audiences that would grow the overall Medium subscriber base. What’s happened, though, is the Medium subscriber base has continued to grow, while our publication’s audiences haven’t. There are many potential reasons for this, which we could debate.
I think a significant factor is that the role of publications — in the world, not just on Medium — has decreased in the modern era. I don’t mean the role of professional editorial, but the idea of an imprimatur that establishes credibility or trust. Trust is more important than ever and well-established editorial brands still have meaning. But today, credibility and affinity are primarily built by people — individual voices — rather than brands.
Williams doesn’t say the word, but I think we can all read it between the lines: Substack. Of course it is not only Substack’s success that has ruined Medium’s publication efforts. As Williams says, the role of publications has decreased, and individual voices never had access to so many great tools to monetise directly via their audience.
Substack — just to mention the most talked-about platform — embodies perfectly this new era of opportunities for writers and journalists wishing to go independent. Substack has almost become a common word for “subscriber-only independent newsletter” whether or not the actual platform used is Substack, which says a lot about the success of the brand.
Where Medium tried to pay writers with money earned through a single centralised subscription to Medium itself, and tried to obtain more subscribers by launching these good quality publications, Substack and others went the other way, to the direct-subscription model, where readers subscribe to an author rather than a brand.
About this model, Williams adds:
In fact, that describes the vast majority of what people read on Medium. […] For the foreseeable future, we will focus […] on supporting independent voices on our platform. This means identifying writers — both already on Medium and not — and offering them deals, support, editing, and feedback to help them tell great stories and find their audience.
Between Substack, Medium, Twitter’s upcoming Super Follow feature, the latest Ghost update which includes membership and subscription options, tools such as Memberful and of course Patreon, there is a now a healthy competition in this publishing platform business, where each one of them tries to get more writers and independent voices for which readers are ready to pay.
Medium was maybe one of the first big players in this field — even if they might have been a little too early — but they kind of lost themselves juggling between being a CMS, acting as a platform, and promoting publications. Hopefully for them it won’t be too late to catch up with the others.
James Cridland, writing on Podnews:
Apple Podcasts will no longer use the word “subscribe” in a few weeks. Listeners will be invited to “follow” their favourite podcasts instead. The new wording will be in iOS 14.5, which should be released later this month (and is available in beta). We expect Apple to communicate further with creators, and listeners, when this version of iOS is released.
For me it will feel weird for a few months, but in many ways, this change makes sense, as the word “follow” sounds easier, less intimidating, and surely less of an obstacle than the word “subscribe,” which sounds like it requires more engagement and effort from the user. When you subscribe to a newsletter, a service, or a magazine, you may have to enter your email, sign up, log in, and sometimes even have to pay, whereas a podcast subscription is usually one click away, and usually free.
Spotify already uses the word “follow” for podcasts, and if I wonder what impact this change of vocabulary will have on RSS readers — do you subscribe to a feed or do you follow a feed? — I have no doubt that the other podcast platforms and podcast players still using the word “subscribe” will eventually adopt “follow” too.
If “follow” implies easy and free, and “subscribe” implies more commitment and maybe the involvement of a payment, I wonder if subscriber-only podcasts like Dithering will keep using the word “subscribe” (maybe this is another thing we will see on Apple Podcasts?), and if Twitter’s upcoming feature Super Follow — essentially a subscription service — will end up being called “Twitter Subscribe” to avoid confusion.
Jason Snell, writing on Six Colors:
In trying out different writing tools on iOS, I’ve discovered that I actually have a checklist of features that I want. And of course, the frustrating thing is that different apps check different boxes, but none of them do it all!
I’ve been through the same thing last year, in my quest for the perfect text editor. It took me a while to find what I wanted:
So I kept looking. I was looking for an app with a fair amount of speed, a satisfying way of managing files, a few Markdown-specific tools, decent enough looks, and not trying to be a replacement for Apple Notes, which I still use and love as my go-to notes app.
I now use Drafts. I even explained recently how I use the app and what Drafts actions and shortcut I use. Reading Snell’s article, I completely understand why he doesn’t use it: the lack of a file syncing option through Dropbox or iCloud Drive. I get it: I think this is precisely the reason why I stopped using iA Writer in the first place, as I kept accidentally creating new entries in the Dropbox folder synced to my blog. Drafts creates this separation that I need to avoid creating new posts from unfinished drafts. Like I said last year:
Drafts is working for me, and it may not work for you. The journey of finding the best app for yourself is what’s interesting, and there are so many great apps available, especially on the Mac. I could still use iA Writer, and probably be happy with it, but again, I am a curious tech enthusiast, and trying out all those new apps was a satisfying, energising process.
My main conclusion reading Snell’s piece on which iPadOS writing app use, and reading again my own posts on why and how I use Drafts, is that MacOS, iPadOS, and iOS are incredibly rich app ecosystems. You can spend hours and even days just trying new apps, configuring them just the way you like it, looking for that gem that fits your workflow perfectly, and even having the luxury to be able to choose among several good options.
I use a Windows PC for my job, and even if my workflow is completely different from what I do on the Mac, the app situation is terrible in comparison to what you can find on Apple devices, and I’m not just talking about writing apps here, but many other daily apps like todos, mail, and calendar apps. From my experience, you can find a one or two decent options, but that’s pretty much it.
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