iOS 9 content blocking will transform the mobile web

Owen Williams, writing for The Next Web:

For years they’ve been piling on script after script with little afterthought for those on mobile — ad blocking might finally present them with a reason to care more and work to improve the performance of their sites and offer better alternatives to heavy, slow advertising.

This is great work from Williams, and the animated gifs alone are showing how web trackers, mostly from advertisers, have been bad for the users and for general performance, especially on phones. Can’t wait to try it.