Twitter for power users and the other Twitter
The first Twitter is made up of what you might call power users and broadcasters. That is, these are people who use Twitter a great deal, and most of them have likely spent significant effort doing the following things:
- Carefully choosing accounts to follow
- Building up a following
- Regularly tweeting themselves
- Engaging with other Twitter users through @replies, DMs, retweets and so on.
Great post by Jan Dawson. I am definitely part of the first group and Dawson is right when he says that the Moments feature is targeted at what he calls “casual users” — my initial reaction to Moments was just “meh…”
Another extremely interesting take I read on what looks a lot like Snapchat Live Stories, was on this tweet by Brian Stelter:
The feature introduces a new form of “following” — not individuals or companies but “events.” Which gives Twitter a lot of editorial power.
A lot has been written on this — as it is always the case with Twitter — but this certainly has been one of the busiest week for Twitter, and also for the whole tech-media industry with Google’s AMP and Medium 2.0. And yes, the new logo totally looks like the letter N…