The Jolly Teapot

by Nicolas Magand

19 September 2021

Apple Watch release cycle: Fancy new features vs. incremental improvements

Michael Simon, writing for Macworld about the new Apple Watch Series 7:

The Apple Watch Series 7 might spur a few Series 6 and Series 5 upgraders with its larger display, but most of the people who buy one will be first-timers and older-model users. It’s the first time the Apple Watch hasn’t delivered a major feature in an annual refresh:

  • Series 2: GPS, 50-meter water resistance
  • Series 3: Altimeter, LTE
  • Series 4: ECG, fall detection
  • Series 5: Always-on display, compass
  • Series 6: Sp02 Blood-oxygen sensor

But the Series 7 has a bit more screen, a couple of new colors, and faster charging. Those aren’t bad upgrades, mind you, but it’s definitely the least impressive new Apple Watch since it launched in 2015.

Having a 20% bigger display inside the same casing, on top of fast-charging (which means the watch doesn’t have to be charged overnight and can be used for sleep tracking more consistently and more comfortably) appears, to me, as a much more interesting upgrade than the Series 6’s blood-oxygen sensor.

Sure, these are not new features” per se, and it may be less interesting” to write about it in a news article, I get it, but they are big and important improvements over existing features: I think both of these upgrades will have a bigger impact on everyday users than an altimeter or a compass. After all, isn’t improving the user experience what Apple is all about?

With the new and improved display fitting in more or less the same-size casing, which is arguably impressive hardware-wise, and fast-charging — among other things — I truly believe Apple delivered plenty in terms of user experience with the Series 7, probably more than they did last year. Too bad they shamelessly sell the Series 6 at the same price right next to the newest model, available later this fall.” Maybe that’s what Apple is all about.

PREVIOUSLY

Does the algorithm work for you, or do you work for the algorithm?

DON'T MISS THE NEXT POST

Follow via RSSTwitter, or subscribe to the quarterly newsletter

Nicolas Magand © 2012‑2021  🫖  About this site